Articles
I am obsessed with story telling — challenging what is, while defining what comes next.
I believe culturally aware strategies have the power to spark real participation, drive engagement, and fuel social change. Grounded in verified research, my mission is to create spaces where dialogue leads to action, and action leads to impact. By honouring cultural context and prioritising inclusivity, sustainability and climate smart practices, I work to empower communities, strengthen engagement, and shape a shared path toward lasting change. Below are some key insights and lessons from my work.
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Theory of Planned Behaviour in Development Communication
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Localised Communication Case Studies: Global and Regional Lessons
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Localising Communication: From Global Commitments to Local Leadership
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Localising Communication Strategies: From Commitments to Local Realities
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Growing Rotary Membership Through Localised Service and Belonging
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Strategic Communication for Democratic Governance and Public Trust
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Participatory Communication: Genuine Empowerment or an Illusion?
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Eucharistic Miracles: When Bread Became Flesh and Faith Calls Us Beyond
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Strategic Communication Failures: When Messages Miss the Moment
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Climate Resilience or Control? How Working Groups Shape Local Survival
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Extended Parallel Processing Model for Health and Humanitarian Communication
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Theory of Planned Behaviour Toolkit for Strategic Communication
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Strategic Communication for Social Impact: A Practical Blueprint
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Organisational Listening and Culture in International Communication
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How Social Media Shapes Migration Narratives and Public Opinion
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Media Pluralism and Social Media Migration Narratives