Articles
I am obsessed with story telling — challenging what is, while defining what comes next.
I believe culturally aware strategies have the power to spark real participation, drive engagement, and fuel social change. Grounded in verified research, my mission is to create spaces where dialogue leads to action—and action leads to impact. By honoring cultural context and prioritizing inclusivity, I work to empower communities, strengthen engagement, and shape a shared path toward lasting change. Below are some key insights and lessons from my work.
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Beyond the Message: Why Strategic Communication is Central to Democratic Governance
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Participatory Communication: Empowerment or Illusion?
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When Bread Became Flesh: A Story of the Miraculous and the Call Beyond
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When the Message Misses the Moment: What Strategic Communication Can Learn from Its Own Failures
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Mapping Resilience or Mapping Control? How Climate Working Groups Are Redrawing the Lines of Survival
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The Strategic Human Communication series: The Extended Parallel Processing Model use in Health and Humanitarian communication
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The Strategic Human communication series: The theory of planned behaviour
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Crafting Voices, Sparking Change: Unveiling the Strategic Communication Blueprint for Social Impact Success
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Enhancing Communication Strategies in International Organizations: The Role of Organizational Listening and Cultural Factors
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The Role of Social Media in Shaping Migration Narratives: A series study.